Author: Mike Gregor, Peer Advisor
What is social media? Many of you may simply answer Facebook and Twitter. I would have answered the same thing one year ago. Now I know better. My eyes have been opened to the world of social media. Now it is time for you to do the same.
Like many of my peers, my social media journey started with Facebook a few years ago. When I signed up I was connecting with friends and acquaintances left and right. Most invitations were normal (classmates, coworkers, etc.), some were surprising (Grandpa?) and others were very unique (I currently have a pending invitation from Hanh Nguyen of Pakxe, Laos). All in all – Facebook was, and is an enriching experience to stay connected with friends.
Twitter was harder for me to feign interest. How could a 140-character message matter? I have no interest in the rants of Lady Gaga or Ashton Kutcher. It took me a little while to learn that pop-singer celebrities were not the only people on Twitter. I now use the micro-blogging service to stay up-to date with information I find relevant and reliable provided by businesses and professionals around the world.
Currently I am spending my online time researching other social media networks. I recently became active on LinkedIn – a definite requirement for any serious professional wanting an online presence. Armed with a detailed and complete LinkedIn profile, I use the service to network with career professionals and post my opinions on discussion boards. I am presently exploring location-based services like Foursquare or Gowalla, social news sites like Digg or Stumble Upon and online charitable communities like SocialVibe or Care2. There are an endless number or social media sites to get involved in, but the key is just that – get involved.
At the end of the day the choice is yours. Do you want your social media experience to be personal, professional or a mix of both? Do you want to be knowledgeably leveraging social media for your career planning, or just simply be following what Ashton Kutcher or your own friends did last night? The world of social media is yours for the taking. It can be a harsh world of ‘defriending’ and angry tweets, or a warm environment of effective networking and information sharing. The choice is truly yours.
For more information on how to use social media platforms to market your skills and display your experiences, come take part in the Profile Building and Social Media for Career Building workshop at the Laurier Career Development Centre this month!