By: Amaryllis Jones, Peer Advisor
The concept of personal branding has become a popular subject when it comes to building an image of the “best me” to present to employers. But what I have come to realize is that people have a hard time understanding this concept because of the big B. What does branding mean to you? Branding is intended to tell potential employers what you can offer them and how you differentiate yourself from other candidates, but I find it increasingly difficult to project this demeanour when I am focused on meeting job application deadlines, attending networking events, volunteering, studying for midterms and dozens of other commitments. So I decided to scrap the “brand” terminology and focus on showcasing my individualism and personality.
I created a mantra called a “DAMN portfolio” (DAMN stands for documents, attire, media and network) where I focus on simple tricks to make myself stand out from other candidates, especially those who may have the same or, or even better qualifications for the job.
1. Documents – this aspect encompasses your cover letter, resumė and networking cards that tell your story on paper. There is nothing worse than a never-ending resumė that makes an employer feel like they are trapped in a spinning vortex (if they even read that much of it). Networking cards have been a trend but I always see students sticking to the basics with monotone colours and simple font. JAZZ IT UP! Tailor your card to the industry you are applying for and don’t be afraid to add some colour for a pop. But to take things a step forward, I applied the design of my networking cards to my cover letter and resumė to create a consistent look across all my documents. Snazzy right?
2. Attire – the key is to dress for success. Bring out your best attire, even if it means investing in a few sports jackets or blazers that you can interchange with a white dress shirt. The mistake students make is showing up to networking events dressed in jeans or running shoes. Consider every opportunity your last shot to seal the deal and kick it up a notch. If an event is “business casual” avoid graphic t-shirts, jeans, running shoes or leggings! With the Job Fair coming up on February 5th, consider slipping on a dress shirt and dress pants; not only does it put you into a professional mindset but it also shows employers that you are serious about the event.
3. Media – in terms of professional networking you want to start building a LinkedIn profile if you haven’t already. Setting up your account is the easy part; the difficult comes in when narrowing down what to display on the profile. A connection of mine had over 10 volunteer positions, 6 work positions and 20 skills displayed on her profile (not to mention a never-ending list of courses she has taken over the duration of her undergraduate). Narrow it down to your top positions that are most relevant to your career objective. Check out the Career Centre’s LinkedIn Workshop for an opportunity to revamp and redesign your page. My last tip is to beware of sharing your twitter handle with employers on your resume or LinkedIn. Make sure that you have an appropriate handle name (not @buffstud_92) and monitor what you tweet and re-tweet!
4. Network – last but far from least, you need to NETWORK. Go to any and every networking event you can attend, especially those that are free. It is a great opportunity to meet new people, pitch your “DAMN portfolio” and potentially connect with individuals who can kick-start your career! In an effort to connect students to career-center events, the Career Centre has created a Facebook page that posts updates on events for all students (search “Laurier Career Centre Events 2014 – Get Connected” and hit the ‘attend’ button)
And that, ladies and gentleman, is your unique DAMN Portfolio! I’d love to know what tricks and tips you have for career searching, networking and interviewing! Leave your comments below!