Ever watched Ocean’s Eleven and admired how Danny Ocean (George Clooney) slips his client a business card that only has his name? Or ever chuckled while watching Wall Street Brokers exchange business cards with gold leaf borders in American Psycho? I did. I was even more taken a back when I saw students hand employers their business cards at networking sessions. You’re a student! How can you have a business card? Turns out a ‘student business card’, or better known as a networking card, is a professional touch during your job search and networking efforts.
Your networking card is not just a piece of paper with a name, number and email. It is a piece of paper that must make a statement; an employer should look at it and get a good impression. So how can you get your business card to make a really good impression?
1) Simple is good here. This has to be done just right. Too much content in such a small area is a bad thing, this isn’t your resumé but then again you don’t want it to be too stark. A good card should have your name, program with your school, your cell number and email as well has a short, yet dynamic statement related to your career focus.
2) Presentation is equally important. You need it to stand out from the others but without any resemblance to a preening peacock. A lot of people get tempted to go overboard – but keep it simple. Have a good font and a color scheme that goes well with the card. Maybe include a logo if you can make one. You should consider having your networking card imagery and format compliment the style of your resumé so that all of your correspondence with employers is consistent.
Laurier Printing Services offers some great templates to choose from and these can be accessed from their site https://printing.wlu.ca/bce/.
Of course a good networking card doesn’t do anything for you unless you are distributing it effectively. So get networking!
By: Raoul Chopra, Peer Advisor